The Importance of Branding
Branding is all important for those of use who want to be recognized for their name, business idea, business or product. Like the big name brands such as Sony, Amazon, Google, Yahoo, etc. business professionals such as freelancers, product developers, writers, pro-bloggers all need a brand to be instantly recognized by.
For most, the brand name is either their own name, or else the name of the product they developed. Not only will others know who they are dealing with, but if we brand ourselves properly, then our name will be a synonym of quality further down the track.
We all know that big name bloggers such as ShoeMoney, John Chow, Yaro Starak, Maki and Daren Rowse have managed to do just that. They branded themselves through continuously using their own name or that of their website.
Branding can be done in many ways, but probably the most prominent ways are either:
- Buying your own name domain (ideally this is your name.com) Freelancers should use this to create an online CV, client testimonials and even a little bit of history about themselves as the person they are. I’ve created my own on www.MonikaMundell.com and it will show you what can be done with a simple blog.
- The other way to brand yourself is via your product creations name. So if you develop product XYZ, then you would brand yourself with a XYZ.com domain name and use this as your digital footprint wherever you go online.
Even though branding is essential for some bloggers or website owners, it isn’t for others. If you are a niche blogger, or a black hatter, you won’t need to worry about branding at all, since you will make your money via hidden methods. The same applies for those with free blogs.
Whatever it is you decide to do, if you intent to brand yourself, then do it now, before your name is taken.
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