How One Guest Post Made a Difference


Back in 2007 I started my own blog focusing on Internet Marketing, Search and Social media: SEOsmarty.com. Before that I had been an in-house SEO for an ecommerce site and by help of blogging I hoped to start some mini personal branding campaign.

Traffic does not mean income

I was new to blogging and to social media; however getting people to visit my blogs wasn’t such a big problem. I quickly found some smaller niche social networks focusing on SEO and social media. From there I learned how people promoted their blogs.

Besides, starting with smaller networks I had good chances to get noticed by people interested in the same topic as myself. They started visiting my blog, commenting and helping me move further.

Traffic

Just a couple of months of networking in Internet marketing circles and communities, making friends and writing unique articles (once or twice per month) made me quite well-known in SEO community. After just a few weeks of active public activities I won a social media ninja contest and got quite a few loyal readers.

I was so excited and inspired by that new experience that I couldn’t any longer focus on my day job. So I quit.

But you know what. I had absolutely no income from blogging and social networking.

My blog was popular but I didn’t want to monetize it – I was going to earn money by selling my services. But I had no idea how to start.

How I started earning money

This is when Loren Baker, a very well-known Internet marketer and owner of one of the top SEO blogs SearchEngineJournal.com, emailed me inviting to guest post for his blog.

I was so much excited by the opportunity! I’ve been sitting on my guest post for a week and then dared to send it over to Loren. It went live and was a great success.

This is when my name was really heard by the industry experts. People started approaching me for my SEO services and I really started earning money.

After that I never stopped guest posting. It has been the best way for me to promote my new projects, client sites and self-brand. My guest posting soon gave me an idea for my newest project: MyBlogGuest.com which connects guest posters with bloggers looking for free quality content.

I am not going to convince anyone that guest posting is the definitive way to get popular. You may think that it is best to keep your best content for yourself and post it on your own blog.

I can tell you from my own experience only: all I was able to achieve in my internet marketing career was due to guest posting. I’ve offered my best posts for other people’s blogs and got exposure in exchange.

Everyone has his own way to the top. But you may want to give it a try because guest posting is a tactic where everyone wins: you gain valuable contacts, links and traffic and expose your blog to a wider audience.

The main thing is to do that right: don’t try to cheat or look for easier ways to guest post. Only start guest posting if you are serious about your plans. Otherwise you’ll just waste your time.

Good luck!



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8 Responses to “How One Guest Post Made a Difference”

  1. Andrew 14. Mar, 2010 at 9:49 am #

    I never heard of guest posting before. Thanks for the info

  2. Codrut Turcanu 14. Mar, 2010 at 9:57 am #

    Andrew, it’s OK that you didn’t hear about guest posting before; once I heard I immediately started to use it in my blogging projects, and now I laugh all the way to the bank.

    What are you going to do now that you’ve heard about this traffic-getting strategy? How do you plan to use it for your blog?

  3. Kenney 14. Mar, 2010 at 5:12 pm #

    I like this post & the idea of guest posting but my main blog is a poetry blog so I’m not sure about finding a place to guest post about my expertise…Any advice…Kenney
    http://kenneyyoung.com

  4. Best Blogs 14. Mar, 2010 at 10:05 pm #

    There is always a new way to be successful online

    But, you need to look for those ways to make it happen

    I think guest posting is one of the best ways to be known online

    And to gain exposure.

    As long as you’re doing some that you like, and the community love your work, you’ll become the next top expert in your field.

    Off course it all takes time, but the reward is awesome…Thanks for the post

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